Maximize Your Impact With Article Directories

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Saturday, 04 July 2009 01:12

To get the maximum benefit from any web marketing effort, you need to pay attention to both the advertising side AND natural search engine traffic. Web advertising is much easier as there are many advertising firms that can create compelling copy for the advertising. However, an often overlooked area is natural search engine traffic. One of the main reasons is it is harder to build up content around each desired keyword and can encompass a lot of effort. Once this is done properly, your website will get built in traffic daily without spending a dime on it, and best of all this traffic source is long term and permanent. Article directories are an important part of this effort and should be used for maximum benefit.

 

Using an article directory allows users to post content related to their website, and include links in this content back to their site. The search engines love article directories and consider some of them an authority source. Ignoring this source of possible links is not a good idea. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off.

 

To get the maximum benefit from using an article directory, you need to be able to spin your content. What the heck is spinning anyway? Its really very simple. It simply uses a computer program to auto substitute words and sentences randomly in place of what is written. So you might create something like "The dog is brown". If you wanted to take this and spin the content, you could easily say "The dogs fur is white" or "The dogs fur is yellow in color". All of the sentences are saying the same thing in a slightly different way - the general content remains the same, only minor details are changed. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Sure you have to provide the alternatives to substitute with, but then a computer does all the rest. This gives you the best exposure for your work and keeps you from getting penalized by the major search engines for too much duplicate content.

 

Changing the content around on a main article allows you to submit the content to multiple article directories and not worry about duplicate content.

Sure a few of the same article is fine, but you dont want 200 copies of the exact article submitted all over the web.