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Saturday, 04 July 2009 01:12 |
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To get the maximum benefit from any web marketing effort, you need to pay attention to both the advertising side AND natural search engine traffic. Web advertising is much easier as there are many advertising firms that can create compelling copy for the advertising. However, an often overlooked area is natural search engine traffic. One of the main reasons is it is harder to build up content around each desired keyword and can encompass a lot of effort. Once this is done properly, your website will get built in traffic daily without spending a dime on it, and best of all this traffic source is long term and permanent. Article directories are an important part of this effort and should be used for maximum benefit. Using an article directory allows users to post content related to their website, and include links in this content back to their site. The search engines love article directories and consider some of them an authority source. Ignoring this source of possible links is not a good idea. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off. To get the maximum benefit from using an article directory, you need to be able to spin your content. What the heck is spinning anyway? Its really very simple. It simply uses a computer program to auto substitute words and sentences randomly in place of what is written. So you might create something like "The dog is brown". If you wanted to take this and spin the content, you could easily say "The dogs fur is white" or "The dogs fur is yellow in color". All of the sentences are saying the same thing in a slightly different way - the general content remains the same, only minor details are changed. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Sure you have to provide the alternatives to substitute with, but then a computer does all the rest. This gives you the best exposure for your work and keeps you from getting penalized by the major search engines for too much duplicate content. Changing the content around on a main article allows you to submit the content to multiple article directories and not worry about duplicate content. Sure a few of the same article is fine, but you dont want 200 copies of the exact article submitted all over the web. |
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Thursday, 02 July 2009 22:06 |
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It is a sunny morning and you are sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. Like a rabbit pulled from a hat there is now an impeccably dressed stranger sitting in front of you. Surprised, you sure are; you didn’t hear anyone knock and before you have time to say anything something he begins in a calm and reassuring voice.
‘Here's the deal’
‘I will advertise your product on billboards at the busiest junctions of every city of the world.'
‘I will tell you how many people see this advertisement and I will tell you their age, nationality and gender.'
‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.'
‘I can have all this setup in two days and it will cost you less than a small advertisement displayed in your favourite trade journal.’
He pauses momentarily. ‘Interested?’
Now you might think that you should beware of offers that sound too good to be true, that you are going to wake up soon or maybe that you really should get a lock for that office door.
But let's just take time to reflect. If you are still reading this I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I'm offering is the humble online survey.
Take a fresh look and start to associate an online survey with ‘marketing’ and not with 'market research'. And not any type of marketing this is 'Marketing' with a very large capital 'M' and in flashing neon lights. Marketing that is quick, direct, effective and low cost.
You can advertise a published online survey on a website, or via email and like a billboard by the side of a major road junction, your message will appear in front of people. Unlike billboards where it has to be estimated as to the number of people actually see an advert, the online survey records the number of times a survey is started.
Online surveys can ask demographic questions such as age, gender and nationality and in doing so allows you to collate metrics about the effectiveness of your promotion and confirm that you are interacting with the target respondent on a one-on-one level.
Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Throw in a prize as an incentive for people to complete the survey, maybe some Pay Per Click advertising to capture an even wider, or more focused audience and you are still talking low cost effective marketing.
'Tell me then. Is it a deal?' |
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Thursday, 02 July 2009 20:33 |
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Sending a fax over the Internet is a solution which is available to anybody willing to be a user. It gives you the ability to transmit and receive faxes by using the web in lieu of using a fax device. Since you have access to the Web and an electronic mail service, you are well on your way. Signing up for an online fax services can be a extremely easy procedure when you satisfy the minimum demands of having an electronic mail account as well as Internet service. After a little bit of researching, just simply register for a nominal monthly charge and you’ll be given a individual fax number. Once a fax is sent to the personal number, the account will then receive a facsimile, change it into a file you can read, as well as send the fax to your email client. Sending a facsimile using fax web calls for the user to start an email to get the faxes delivered to the Internet facsimile host. You compose your correspondence in the email form, type the facsimile number of the individual you are sending the fax to in the "To" place along with the name of the Internet facsimile company you’ve selected. An example of this would be desinationnumber@faxprovider.com. The contact person you are writing to should be put in the subject line of the email. Most of Web faxing providers should be at a user’s beck and call whenever needed. The telephone line won’t give off an “in use” tone when people are attempting to transmit a fax to you. The majority offer free, individually assigned phone numbers for the U.S. as well as other areas. In addition, an individual does not have to obligate themselves to a monthly phone provider agreement like one would do with a telephone company. Since this is an Internet fax service review, you won’t get responsible for the costs associated with printing paper, facsimile device repairs, toner, etc. Whilst you’re considering which provider you wish to go with, be sure the provider offers safe Internet access of your faxes. This way, you may have unlimited access to your documents without difficulty, from any computer. You will be able to find an Internet facsimile provider for only a small monthly price. |
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