95% of businesses NEED a mobile website today and are losing money everyday they wait, it’s not just “nice” to have
With almost 50% of Australians now owning a smart phone, more people are accessing the Internet with their mobiles on a daily basis. The days of just making calls or sending SMS messages are long gone. These new generation ‘smart’ phones bare a mass of functions that allow users to connect online and search for anything of interest wherever they are. As a result of this, users expect the websites they access to load quickly and easily. Mobile websites are becoming an increasingly important business tool, allowing them to reach their customer on the move and open new avenues of marketing otherwise closed to them.
Mobile users get frustrated when viewing normal websites on their devices
Navigation issues and frustrating delays can be experienced by users when they browse non- mobilised websites. Smaller screen sizes, user navigation variations and page loading speed all have significant impacts on how your audience experiences your website. Many websites will not meet customer expectations when viewed on a mobile phone due to things like the inability for Apple products to load Flash, location aided functions and images sizes using up their download limits. It is easy to see the affect this is having on website bounce rates from mobile devices being significantly higher when a mobile site is not available.
Mobile advertising is exploding and is going to hit over $3 billion by 2013
A Comscore study revealed that 25% of mobile phone users participate in at least one (and up to 10) SMS text marketing programs monthly. With Advertising Spending increasing, it gives analysts a good indicator of where an industry is headed.
Given this rising estimate, it is quite clear that the Mobile segment is going to be highly significant.
All kinds of businesses – Big & Small are embracing mobile.
Big brands have made mobile a serious part of their marketing spend in 2010. In the last two years, fast food joints like Wendy’s, Burger King, Subway and others have launched texting programs, mobile sites, and iPhone apps that enable a consumer to order food for pick-up.
Big retailers such as Mac Donalds, Coke-a-Cola, and Target have built mobile sites and iPhone apps in the last year. These applications have allowed consumers to order products, read reviews & provide other services to their clients.
